Hong Kong harbor at sunset with traditional junk boats
Our Story

A Legacy Built on Trade. A Future Built on Trust.

From a trading stall in Sheung Wan in 1916 to a global sourcing and distribution network today, our story is one of conviction, relationships and resilience.

Our Journey

More Than a Century of Commerce

Through wars and peace, across changing markets and new frontiers, Red Seal has remained true to the principles that defined us in 1916.

1916

1930s–1940s

1950s–1970s

1980s–1990s

2000s–2010s

Today

Our Beginning

1916

Our Beginning

In Sheung Wan, Hong Kong, our founder established a humble trading stall, dealing in general merchandise and imported goods. It was the beginning of Red Seal.

Weathering Uncertainty

1930s–1940s

Weathering Uncertainty

Through economic shifts and wartime challenges, we adapted, endured and continued to trade, supporting our customers when it mattered most.

Growing with Hong Kong

1950s–1970s

Growing with Hong Kong

As Hong Kong emerged as a global trading hub, we expanded our reach across Asia and beyond, building partnerships with suppliers and customers worldwide.

Expanding Our Horizons

1980s–1990s

Expanding Our Horizons

We diversified our product range, strengthened our supply network in Mainland China and enhanced our logistics capabilities to serve growing demand.

Building Scale and Capability

2000s–2010s

Building Scale and Capability

Investing in people, systems and infrastructure, we built the foundations for large-scale international trade and modern supply chain solutions.

A Global Trading House

Today

A Global Trading House

Now in our fourth generation, Red Seal moves billions of dollars in goods annually, connecting millions of products with thousands of customers worldwide.

The four generations of the Sit family behind Red Seal Trading Co.

One Family.
Four Generations.
110 Years of Trade.

Red Seal Trading Co. is an independent family trading house established in Hong Kong in 1916.

For more than a century, we have sourced, financed, consolidated, warehoused and moved goods across international markets. Today, billions of dollars of merchandise pass through our trading hub each year, with millions of products available to thousands of retailers, distributors, and trading partners around the world.

The scale has changed. Our Word Hasn't.

1st Generation

1916 – 1940s

The foundation is laid. Built on hard work, personal integrity and a commitment to trade.

2nd Generation

1940s – 1970s

The business grows. New markets, new categories and stronger international connections.

3rd Generation

1970s – 2000s

Expansion and professionalization. Investing in people, systems and capabilities.

4th Generation

2000s – Today

Building for the future. Technology, scale and a global network while honoring our heritage.

The Evolution of Trade

From Then to Now

The world of trade has transformed. Our commitment to our customers has not.

We have continuously evolved to meet the needs of our partners and the demands of a changing world.

Sailing ships, long voyages and handwritten ledgers.

Then

Sailing ships, long voyages and handwritten ledgers.

Building relationships through letters, visits and trust.

Then

Building relationships through letters, visits and trust.

From breakbulk to containers, from regional trade to global supply chains.

Then

From breakbulk to containers, from regional trade to global supply chains.

Advanced warehousing, consolidation and international distribution.

Now

Advanced warehousing, consolidation and international distribution.

Digital systems, real-time visibility and seamless trade solutions.

Now

Digital systems, real-time visibility and seamless trade solutions.

Milestones That Define Us

110 Years of Trade

A legacy that spans four generations.

Global Presence

A network that connects manufacturers, markets and customers worldwide.

Trusted Relationships

Built over decades. Maintained through integrity and delivery.

Comprehensive Capabilities

Sourcing, financing, consolidation, warehousing, logistics and distribution.

Thousands of Partners

Retailers, distributors and trading partners around the world.